Creative Writing for Business is a training umbrella that is offered in various forms. Trainings are run by seasoned commercial writers. They can either be closed and tailored to a company's specific requirements or open to individuals from any organisation and taking the form of a day workshop or residential course. The aim of the scheme in whatever guise is to inspire participants to write with more verve and impact and to provide them with an essential toolkit. Workshops typically include writing exercises, exposition, group work and one-to-one surgeries.

Closed
Closed workshops or programmes can be tailored to a company's or a department's needs under this scheme. Writers in the Workplace workshops can form part of a programme.

Organisations who have, to date, taken one or two day workshops:
  • British Council Creative Industries Unit
  • Scottish Enterprise
Programmes: We are currently embarking on an intensive copywriting training programme for the marketing department of Scottish Life to be followed by a support and mentoring programme. We are also in discussion with The Royal Bank of Scotland about running an intensive two-week writing skills programme that includes Writers in the Workplace workshops.

Please discuss your requirements with Stuart or John on 0131 445 5860

Open
Below is a brief description of the open courses that we have either run or been involved in.

Residential: The first ever residential Creative Writing for Business course in partnership with The Arvon Foundation was run in March 2004 at Totleigh Barton in Devon. The Arvon Foundation has been running creative writing courses for over 30 years and operates four centres in the UK.

The first course was tutored by John Simmons and Stuart Delves with guest writer poet Jackie Wills. Participants included commercial writers, designers, marketing and communications executives and PR professionals. Participants came from companies as diverse as Lever Faberge, BP, Carlsberg, Interbrand, Elmwood, So... and Great Circle. There were also several freelancers.

A chapter in John Simmons' latest book 'Dark Angels' published by Cyan describes highlights of the course.

Workshops: Scottish Book Trust ran a day workshop titled 'Writing for business, writing in business' in June 2004 as part of its initial Words@Work programme. The tutors were Jamie Jauncey and Stuart Delves. The participants were mostly established creative writers (poets and novelists) looking at opportunities to increase their income streams. The course gave an introduction to commercial writing and to the Writers in the Workplace scheme.

Hi-Arts and the Inverness Chamber of Commerce ran a short lunchtime workshop titled 'Writing to pack a punch' in October 2004 aimed at small to medium sized businesses based in the Highlands. The workshop was run by Stuart Delves and involved a few participatory exercises to get the creative juices flowing so that participants could feel more confident about writing more engaging copy.

For information on up and coming courses, go to Open Courses.
 
 
   
Stuart Delves 07878 475246
stuart@henzteeth.com

John Ormston 07505 519351
john@henzteeth.com