So, if the job requires Plain English,
you’ve got it. If it’s conversational you want, you’ll hear
the warmth of a human voice in the text. And if it’s slang
or ‘street’, well that’s neat too! Above all, we champion the creative use of language in business. Because otherwise what’s written won’t get read. Simple as that!
To paraphrase Frank Zappa, ‘bend over, here come the bullets’.